design thinking initiatives for a better urban life
Aeon is a time-balancing tool for a new era. Holistic, visually inspiring, and privileging flexibility over linearity, Aeon innovatively combines the calendar and to-do list, and helps find time for the important things in life. With a basis in neuroscience, Aeon’s qualitative approach facilitates efficacy and integrates space for restorative moments.
Time. There never seems to be enough of it. Even as technology increases our efficiency, we continue rushing, often leading to imbalance and ineffectiveness in our lives. As we strive for productivity, we often underrate the critical role of rest to our cognitive and creative abilities. Multitasking has become the norm, diminishing our capacity to focus on one task at a time. Perhaps most of all, in the rush to complete everything on our plate, we often put off the important things in life. Combined, these imbalances lead to wasted time in our lives.
Time wasted includes what we do with our time and how we do it. But it also includes how we look at it. Our approach to time as a society is indicative of how we perceive it. Our perception and approach translate not only to our relative effectiveness in how we use time but also to our sense of time, such as a feeling of satisfaction and wholeness, or lack thereof. Aeon is both a reaction and answer to modern civilization’s perception of time and deeply embedded roots in a mechanized approach. It is born out of both the frustration of time wasted as well as the celebration of time itself.
Aeon was created to be a time balancing tool for a new era. (more…)
Updated brochure with new Aeon features and marketing approach.
The Aeon project was one of 12 teams out of 50 shortlisted as a semi-finalist for the Harvard Business School “Pitch” competition. Below is the presentation which includes a re-framing of the Aeon time-management tool.
Created for the Prix Emile Hermes “Time to Yourself” design competition.