Networked Urbanism

design thinking initiatives for a better urban life

Design critics: Belinda Tato and Jose Luis Vallejo, principals of Ecosistema Urbano


The topics of the project are:  Economy, Social Life and Resources.

We made a research on how economy could be improved in Nurra, by working with their own resources.

Starting from the beginning we want to analyze our pros and cons for each step.


Due to this recent hard times for Economy people started to join different trade systems.

And the way to do it would be by proposing an exchange system of skills and local resources, by using a local virtual currency, by increasing tourism and communication and by creating a platform of networking activities.

We started to investigate what happens locally and check up the real situation by asking for specific datas, making some tests…and video-interviews and here are some results:

100% said that we need a place to meet friends

100%  said that I can be a potential farmer

90% said that we need a local food market

So we tried to think about a real solution starting from their needs.

Now in Nurra they have 72% of empty fields and 50 % of unemployed young people, but the 60% of them has farming skills at least to produce food for themselves. They could start working on their lands and expand their network towards the city.

So we thought about design an itinerant food market that could became also an important meeting point, a place where they could exchange products and skills.

In this way we planned a three steps long-term strategy for a social exchange process to develop a new rural economy.

Starting from hobby farmers, their empty fields, and their skills,  they could activate a small free-exchange market in order to attract visitors!

Network of people would increase in order to have a consortium, introducing also a direct purchase, a enlargement of the market with some associations who can connect them to the big cities.

Finding some fundings they could turn into professional farmers with bigger production and a bigger network of people trading with other companies.


We came back in Tottubella where we found key people who started to help us.

We created a page on Facebook and we tried to involve them! We designed a logo and we named the project!  We posted some examples but people didn’t react ‘cos they don’t have any internet connection.

We kept on trying! We planned a meeting in Tottubella and we realized that the group was bigger and they planned a meeting with a voluntary association called AlfaUno where we proposed our project.

We pushed something new for them: a ay of street market where they could promote themselves just free-exchanging!

Then we realized that maybe in a next future it’s Nurra that has to be online and not associations who need to come overthere!!

Thus we designed a web site, as if it is a social network where people can meet other people who are offering what they’re looking and exchange it in the way they prefer. It works like a database where you can look for products…or skills…and different ways of trading, such as free exchange or money trade. You can even find there some associations who can help you to increase your market.

You can also meet new friends… you just have to create your profile, offer something and start to interact using your mail box!

Young people already helped us by fulfilling profiles and it seems they liked it.

In a long term thinking this could be very valuable for different reasons. They can increase their network, they can create teams of producers and realize a new market, and in this way they can be aware of which is their main product and the amount of production, without the need of a big investment.

As first experience in the real world we are happy that we pushed them through new thinking and consciousness.

We hope that we left them at least with some curiosity.

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