Understanding the Online Money Making Landscape in Kenya
Kenya has been at the forefront of technological advancements in Africa, and this has opened up numerous opportunities for making money online. In 2017, the landscape was bustling with various avenues for individuals to earn a living without stepping outside their homes. Let’s delve into some of the most popular methods to make money online in Kenya during that year.
Freelancing Platforms
Freelancing was a popular choice for many Kenyans in 2017. Platforms like Upwork, Freelancer, and Fiverr allowed individuals to offer their skills to clients worldwide. Here are some of the most sought-after services:
| Service | Skills Required |
|---|---|
| Web Development | HTML, CSS, JavaScript, PHP, Python |
| Content Writing | SEO, grammar, research, creativity |
| Graphic Design | Photoshop, Illustrator, InDesign |
| Virtual Assistance | Organizational skills, communication, multitasking |
E-commerce
E-commerce was booming in Kenya, with platforms like Jumia, Kilimall, and M-Kopa offering a wide range of products. Many individuals started their own online stores, selling everything from electronics to fashion items. Here are some tips for success:
- Choose a niche market that you are passionate about.
- Optimize your online store for search engines.
- Offer competitive pricing and fast shipping.
- Engage with your customers through social media.
Online Surveys and Market Research
Participating in online surveys and market research studies was another way to make money in Kenya. Websites like Swagbucks, Survey Junkie, and Toluna paid users for completing surveys and providing feedback. Here are some key points to consider:
- Sign up for multiple survey sites to maximize earnings.
- Be honest and provide accurate information.
- Keep an eye out for high-paying surveys and focus on them.
Online Courses and Tutorials
Teaching others through online courses and tutorials was a lucrative option in 2017. Platforms like Udemy, Teachable, and Coursera allowed individuals to share their knowledge and expertise. Here are some popular subjects:
- Programming languages (Python, Java, PHP)
- Graphic design (Photoshop, Illustrator)
- Business and entrepreneurship
- Marketing and social media
Online Advertising
Creating and managing online advertising campaigns was a profitable venture for many Kenyans. Websites like Google Ads, Facebook Ads, and Instagram Ads allowed individuals to promote products and services to a targeted audience. Here are some tips for success:
- Understand your target audience.
- Create compelling ad content.
- Monitor your campaigns and adjust as needed.
Online Betting and Gambling
While not a recommended method, online betting and gambling were popular in Kenya. Websites like Betway, SportPesa, and 1xBet offered a variety of betting options. However, it is crucial to approach this with caution and only use money you can afford to lose.
Conclusion
2017 was a year of immense growth and opportunity for making money online in Kenya. With the right skills, dedication, and a bit of luck, individuals could find success through various online avenues. As technology continues to evolve, the possibilities for online income in Kenya will only expand.
