design thinking initiatives for a better urban life
Studying the general strategy we get into a new part of the project.
Our challenge is to create an inverse process where you can start a cooperative without any money.
In the Nurra area people produce their own fruits and vegetables and often they produce a little surplus of its. Thus, our market is conceived for unemployed people and hobby farmers that want to develop a new social economy based on free exchange and direct purchase. This market has few rules in order to allow people to take part of it: so if you want you can buy something or exchange it offering one of your skills.
The strategy is divided in 3 steps.
The first one starts from the resources (both human and natural). The human resources are represented by people (age 20-35) from different small villages, while the natural resources are fruits, vegetables and wine typical of this area of Sardinia.
As designers,we try to organize this existing resources through a local market system where people can sell or exchange the products and their own skills. Through the Facebook page we develop a network of people that helped us to create the brand: Meet-ing Marchà. Involving artists , distributing flyer we promote our test event in order to check if this system can really work and also for the future events.
In the second step the market made in Tottubella start circulate and involving more people from the other small villages, creating an hobby farmers consortium and involving a network of G.A.S. (ethical purchasing groups) of close cities (Sassari, Alghero, Porto Torres).
In the third step the Meet-ing Marchà will expand itself more and more and the producers will need some funds to develop their production because of an increasing demand in order to became a professional farmer.
Now we are planning the next meeting.