design thinking initiatives for a better urban life
The problem is the future strain on Portland’s transportation infrastructure, due to the expected population growth of 1 million people by the year 2040.
Portland is expecting to become denser, and though Portland’s population has increased, the congestion of traffic has not. This is due to Portland’s predominant bike culture. Portland is America’s biking capital, with a bicycle commuter rate of 6.3% vs. the national average of 0.61%. There is already an existing system of bicycle pathways through the city of Portland, so building new infrastructure is not the way to generate more cyclists.
Our intent is to help Portland reach the modal split goal of 25% bicycle trips taken by the population inside the metro area. (more…)